You can choose to stay away from all this.. But then, you'll be losing out on a lot of things.. I still chose to go slow with all these things.. That's usually my modus operandi.. Start steadily, learn the surroundings, and then, go all out!! (sounds good to read this :P ) Hence, just participated in one event.. With due regards to the organizers, it wasn't that great.. Or maybe, I was expecting too much..
Next step.. MCN assignment..
Godfather had given an assignment of analyzing any ad of our choice... Sounded like fun.. Our group had chosen the Maruti Service Network ad... I sat down at night to do this, as my team mates were busy with some case study discussion.. So, there I sat analyzing.. If, you start analyzing even the most interesting ad, in the end, after analysis, the ad looks so dull.. Why can't we just let some good things in life be as they are without analyzing them? :P
During this exercise, I watched many of those old ads on youtube.. Bajaj, Nirma, Lifeboy, Ajanta, Doodh doodh, cadbury ('the crazily dancing girl on the cricket' ad) and many more.. Man.. I actually went back to my childhood.. These old ads have so much innocence in them.. Someone with a clean mind made them.. The same can't be said about the current ads.. There's smartness, there's entertainment, sometimes enjoyable stupidity, but they completely lacks the innocence of the old ones.. But wait, like beauty lies in the eye of the beholder, does innocence lie in the mind of the viewer? If that's the case, were those old ads a reflection of my mind in my childhood? Are the current ads a reflection of my present state of mind?
Man!! Such heavy thinking.. And FYI.. I wasn't high.. :P
Anyway, completed the analysis and pondering over the heavy thought, went off to sleep...
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